 FAQ
Q. Why so much emphasis on Alfred Tatum?
A. Reading for Their Life by Alfred Tatum is one of the most important titles Heinemann will publish this season. We need to make the most of our postage dollars. We are being highly targeted with this book; please tell us what districts/cities/counties in your territory should receive promotions. If we don't hear from you we'll assume it is not ideal for your territory. Please also let us know what sales handles and terminology would work best in your territory. And tell us the key district people to contact. This will help us customize campaigns. We will gladly direct mail or email to any lists that you provide.
See why we're excited about this book. Check out this video trailer featuring Alfred Tatum.
If your customers don't already know about Reading for Their Life, they soon will. It has or will appear in the following ad placements:
August
- NMSA's Middle Ground
September
- Journal of Adolescent & Adult Literacy
- Voices from the Middle
- English Journal
November
- NCTE Program, Friday tab
- NCTE Program ad
- Council Chronicle
- NABSE newsletter
NCTE
In addition to the placements, we're planning a big splash to launch the book and coincide with Alfred's being a featured speaker on Friday afternoon.
"African American males are not engaged in a great conspiracy to fail themselves," writes Alfred Tatum in Reading for Their Life. "They continue to underperform in school as they wait for educators to get it right." This is the book that shows us how to get it right.
Alfred Tatum is super quotable and our promotions are built around quotes like this:
"It's not about reading scores. It's about scoring with reading." —Alfred Tatum
Reading for Their Life is a fantastic staff development buy. We've already had multi-hundred unit pre-orders from schools.
Three sales handles for Reading for Their Life:
- Alfred Tatum! Alfred Tatum! Alfred Tatum! (Best-selling author of Teaching Reading to Black Adolescent Males)
- Alfred Tatum shows how enabling texts can motivate and engage African American adolescent male readers.
- Alfred Tatum describes how to teach enabling texts to develop these students' literacy and change their lives.
Sales Aids for Reading for Their Life:
For more Frequently Asked Questions, visit our FAQ Archives.
| 
Issue #105, September 11, 2009 
Crunchtime
Writing to the Prompt
Writing Circles
Crafting Authentic Voice
